Because our world is going through a crises, we seem to return to the good old "poverty" values. We aim more to the natural standards, which may result in a good turn for our ever consuming world.
I am happy to be part of the generation that stands tall in front of the world crises.
It's not easy to go through something which is in theory a collapse, which will be talked about as the world crises of the 21st century and yet it is a moment to realise that values are not lost, just rediscovered. I am happy to be part of projects which promote that kind of simple beauty we seem to have lost among the artificial things. And it's hard to know where beauty lies when all that has been promoted as premium has been fake. I believe brands are the first who need to reinvent themselves in such a world change. We redefine movement in a world that needs faster mobility and has less physical activity. We are the ones who learn poverty may mean beauty, if class is added to it and if harmony joins. It's not easy to return to values that were never taught and to educate kids in the manner which proves there is life beyond the unreachable aspirations of marketing. And the crises is teaching us just that.
Consumerism is winning new values and reusability becomes marketable. Thanks to some big metropolis who redefine style in the vintage version and thanks to some smart marketing tools, we learn to recycle the old into new fashionable things.
I take a bow in front of the artists and creators who know how to promote as classy the simple miracles in our everyday lives.
We need to keep in mind the beauty of basics in order to keep track of our human condition.